Pure London Fashion Show

Pure London is the UK’s largest gathering of fashion buyers, held at the iconic Olympia in West Kensington. To align with WGSN’s forecasted trends for the Autumn Winter season, emphasising a dark, nocturnal color palette with flashes of energy, I was tasked with creating a compelling visual identity for the event.

Entitled ‘Nocturn’, the tone of voice was carefully crafted to resonate with fashion-forward professionals, balancing sophistication with a modern edge. Creative assets encompassed brand strategy, logo creation, catwalk, digital, large-format advertising, invites and event fashion brochure.